Starbucks, Nike, McDonald’s! The chances are that you can easily envision the logos of each of these companies. This is the power of branding and the power of logos. 72% of marketers believe that branded content, which includes logos, is much more effective than blatantly advertising your product.
Did you know that it takes ten seconds for new customers to form an impression of your brand? They do so on the basis of your logo and branding efforts. This is why it is essential for you to get it right. A catchy and well-thought logo can force customers to remember your brand. And once you take care of your brand awareness and retention, nothing can stop you from converting new customers into loyal clients.
Here is how you can have an impact through a catchy logo:
Step 1: Hire a quality web design company
You might think that a logo is something that you can make yourself. Trust us you can’t. You need the help of professional web design companies to create your branded content for you, whether it is your website template or your logo. After all, you don’t want your brand to look amateur, do you?
A lot of businesses think that hiring professionals means spending a lot of money. This is not always the case. Do you know that Nike got its, now infamous, swoosh symbol made for just $35? Money is not always the determinant of quality. While you shouldn’t comprise on the quality because of money, this doesn’t mean you have to spend thousands of dollars. Find a company which offers you both, affordability and value. The search might be difficult, but it won’t be futile.
Find the right company to design your logo. There is no other way to attract customers than seeking professional services.
Step 2: Know your audience well
Remember, a web design company complies with your request. You have to tell them what you want, and they deliver it to you. This means that you can’t transfer the responsibility of creating a logo entirely on them. Instead, you first need to be clear about what you want and relay those findings to them.
To be clear about your needs, you must begin by understanding who your audience is and what they expect of you. This step isn’t as daunting as it may seem. Once you segment and identify your target audience as per your product offering, all you need to do is determine what would appeal to them. Do thorough research about your consumers and try to identify what catches their eyes. For instance, if your target audience are males between the ages of 20-30 who are interested in motorbikes, you wouldn’t want a sparkly logo to represent your brand, would you?
What your logo looks like depends on who you want to attract through it. Pinpoint the customer characteristics and try to give your brand the same image as theirs. Remember, a logo, as well as other parts of the brand, help in building brand personality. And they need to connect with your audience.
Step 3: Don’t over complicate it
It is quite common for businesses to create intricate and complicated logos. More often than not, these logos fail to catch customers’ attention. Let’s do an exercise. Try to think of as many famous logos as you can.
Some companies that pop into your mind might be Coca-Cola, Adidas, Gap, Amazon, FedEx, Hershey’s, etc. The common thing in each of them is that their logos are very simple. Still, they are memorable. So, the key is not to over complicate things. The secret to creating an attractive logo is to keep it simple. This is because the more details you add to it, the harder it becomes for people to understand it, and hence remember it.
The whole point of branding is to build awareness and retention. Yes, you need to stand out. But, if standing out means fleetingly drawing attention to yourself and then being lost among other visual stimuli, is it really worth it?
Therefore, keep it simple. Make sure that your logo fits well in different modes of communication. It shouldn’t lose its meaning or details when printed in black and white letterheads or when its size is increased to be reflected on OOH.
Step 4: Pick your colors and fonts wisely
It is a general belief that no logo should have more than three colors. There are various reasons behind this restriction. This includes the design to look suitable in grayscales, to be instantly recognizable and simple. Regardless of whether you are going for a single color or a combination of three, you must pick your colors wisely. Again, this is something you will have to decide on the basis of what you want to portray through your brand image. Every color means something in the world of marketing. Red symbolizes urgency while purple reflects royalty. Pick according to the tone you want to set.
If you are going with text along with a symbol, you also have to think about the font. Here too the image and ease of recognition are important factors to consider.
Step 5: Guide away
Once you are clear about what you want your logo to look like, you are ready to direct your web design company about it. When you do so, they will give you feedback about improvising your logo. Be flexible about it. Be open to the feedback and provide them with enough autonomy to make changes to the initial plan if they want.
By the end of it all, you will be able to create a catchy logo for your company. This is enough to grasp the attention of your customers, whom you can tempt through what you offer.
Never underestimate the power of a good quality logo.
ABOUT Alycia Gordan
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia