App design cost: how much do you need to create an app UI and UX?

Good-looking design means a lot for your mobile app, but do you know complicated can be the process of app design. The user interface is the first thing people pay attention to, and the more attractive it is, the greater the chance that your future users will use it with pleasure.


How much money do you need to create an app design? This article will spell everything out for you. ?

Why do you need a UI/UX designer?

It is impossible to arrange a mobile app design process without a skilled UI/UX designer. Unless you can create a good design by yourself. The matter is that some young business owners that have a limited budget for app development think that they can save on UI/UX designer services and ignore it. It is a big mistake. A mobile app developer is not a designer, even if he or she has some skills in UI/UX design, they will not be able to build a really amazing design.

As a result, you may lose much more money since such approach bears a lot of risks and you will fail eventually. Moreover, we don?t need to remind you that it is quite difficult to be an experienced professional in two fields simultaneously.

So what is the option? Modern software development companies offer you services on app development on a turnkey basis. It means they arrange a planning stage, build UI/UX design, develop an app itself, fix all bugs, and release it. Each role is distributed to specialists in a specific field, and it ensures the development of a high-quality mobile app that will be able to compete with other existing apps on the market.

Yes, you will have to allocate a large amount of money for this process, but these investments will be paid off in the future. Besides that, users don?t want to know how much money you saved on – they will simply stop using your app if they don?t like and that?s over. So a good-looking mobile app design is a must-have particularity and it builds the foundation for a reliable product.

The process of mobile app designing

This process may include various steps since UI and UX design of two apps can be completely different, and different technologies can be applied to create such a design. But there are a few steps that remain unchanged since they ensure the proper designing process and successful result. Consider the following steps to understand better how the mobile app design process is moving.

#1. Analysis

This stage is very important since here designers need to get more information about the app, study the market, analyze the future target audience of the app, ideas of customer and so on. All the above can help in the designing of an appropriate user experience and user interface. Designers need to know everything about the app to create a really good design that fits well. In addition, it is quite necessary to understand what problems an app solves.

Also, one more crucial thing is learning about the latest trends – designers need to know all possible trends they may use in the designing process.

When the process is over, we can show the customer a rough estimate and if a customer is satisfied, we go on.

#2. Wireframes designing

When research is conducted and a rough estimate is agreed, wireframe design can be initiated. A wireframe is a skeleton of an app that can show preliminary how icons and buttons will be located, and how the app will look. Of course, everything can be changed quickly if necessary, so wireframes make it possible to build a preview of a future app considering the preferences of a target audience.

Wireframes are necessary since they make it possible to show designers and a customer how the app will look. Besides that, wireframes building require not much time and it is also a cost-effective task. Then, after wireframes creation, we move to app UI design.

#3. UI design

A user interface is built according to the specification that was drawn up in the very beginning. During app UI designing, designers create all required visual elements like buttons, screens, windows etc.

If the project is created for both iOS and Android platforms, as a rule, designers start with iOS platform and then they adapt a design to Android operating system since it takes much more time due to a diversification of smartphones that run on Android OS.

If there is a requirement to build an app for smartwatch and tablet – this process is performed separately and the estimation is done also individually.

#4. Secondary processes

It means that designers can add animations, augment graphics, banners and so on if a customer needs it. But these processes also required separate estimation.

The cost of app design

Of course, it is impossible to provide a precise cost if there is no a specific design and specific app. Besides that, the cost may vary depending on the region.

You should keep in mind a simple truth – low price is not always good. So you should study different regions of the world to understand where the price is more acceptable. For example, an hourly rate for UI/UX design in North America is $75 – $150, whereas Eastern Europe can offer you $25 – $50 per hour. It is worth noting that the quality of UI/UX designers in Eastern Europe is also very high in comparison with North America.


As a result, we can make the following calculations:

  • Wireframing in app design may vary from 8 to 75-80 hours;
  • UI/UX design may vary from 20 hours to more than 300 hours.

If we take an approximate price as a $50 per hour, we will see that the wireframing process can take from $400 to $3750 – 4000.

As for UI/UX design process, it can take from $1000 to $15000 and even more.

As you can see, mobile app design process is not easy and quick. But if you hire qualified specialists, you can be confident that your app design will be perfect. But you should be ready to spend some money on it. Enjoy this article and follow the right road!

Author Bio

Nataliia Kharchenko is a Technical Writer at Cleveroad. It is web and mobile app development company in Ukraine. We are focused on helping startups, small, and medium businesses create competitive and winning software. I enjoy bringing a digital world closer to people and writing about technology, mobile apps, innovations, and progressive management models.